For over 5 years associated with Loyalty Point. Previously, he gained experience in organizations such as the Royal Bank of Scotland and KPMG.
A professional with experience in the use of machine learning for business optimization. Expert in creating scoring models supporting the targeting of marketing communication for large consumer bases. A supporter of a holistic view of experience through the prism of data and the consumer’s relationship with the brand. He has worked for clients such as IKEA, Smyk, Decathlon, CCC, Rainbow, among others.