Competences
STRATEGIES
of a loyalty program.
INTELLIGENCE
MAINTENANCE
on the ROI of the conducted activities.
& GOVERNANCE
Case Study
Implement a Highly Efficient and Flexible Loyalty Solution in a No-code Model
The market for consumer loyalty programs, especially in the retail industry, is very extensive in Poland. Major competitors are already running their loyalty programs, so the solution implemented by the client had to be at least as good, and ultimately better and more attractive than programs available on the market, known and liked by consumers. How to implement a loyalty program in a no-code model?
Long-term activation of Continental Opony Polska Business Partners – B2B program
The competition on the market of B2B programs is high and usually the biggest challenge is the difficulty in building the expected involvement of Partners. In 2019, together with Continental’s experts, we were faced with a big challenge: rebuild the trust of the Partners, adjust the whole Program to individual needs and expectations that have changed since the beginning of the Program and maximise the activity of the Participants.
How to transfer the best practices of your kitchen planning services to online form within 7 days?
The pandemic and the closure of brick-and-mortar stores forced one of the leading retail chains to adapt the offline kitchen planning service to online service overnight. Inability to make direct contact with the customer and to sell through brick-and-mortar stores was a huge challenge for the company. The challenge for us was to move a specific service, based on direct contact with the designer, to a remote form in just a few days.
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Value Proposition. How to Measure the Attractiveness of a Loyalty Program Among Costumers?
A loyalty program is a seamless composition of benefits that helps meet current company goals and respond effectively to competitors. It consists of the base mechanics of the loyalty program, special offers available to club members, additional occasional activations and a whole range of emotional benefits. The question arises, however, to what extent this nimble approach to the value proposition to club members translates into the actual attractiveness of the loyalty program.
Loyalty Program Past and Present. How to Manage a Loyalty Program in Light of Customer and Technological Challenges in 2024.
The loyalty landscape has become much more complex in recent years. We have moved away from a focus on administration and logistics to a focus on analytics and constant work with communications to provide personalized experiences. Today, a loyalty program is almost an IT project based on continuous learning of consumer needs and an offer-communication response to those needs. What competencies and tools do you need to secure to nimbly manage a loyalty program in 2024?
Loyalty in the FMCG industry. How to tie customers to you?
The holy grail of FMCG companies is to get on the shopping lists of as many consumers as possible. However, building loyalty in this segment is a demanding challenge. Today, shoppers have so many choices that it is increasingly difficult to develop loyalty to a single brand. In addition, pandemics and inflation have specifically affected customers’ purchasing decisions. The challenge these companies face is how easy it is for customers in the FMCG segment to change brands and existing habits